/

PT. Antam Tbk.

Precious Metals Marketplace

Precious Metals Marketplace

Building the best buying & selling precious metals platform.

Building the best buying & selling precious metals platform.

Year

2023 - 2024

2023 - 2024

Client

PT. Antam Tbk.

PT. Antam Tbk.

About Antam Logam Mulia

About Antam Logam Mulia

A BUMN subsidiary engaged in the mining sector with vertical integration, starting from exploration, mining, refining, manufacturing and trading of precious metals.

Antam Logam Mulia has developed into the only refinery in Indonesia that is included in the LBMA (London Bullion Market Association) good delivery list with gold bullion products as the top brand in Indonesia which guarantees authenticity and purity of 999.9%. Other products include dinars, dirhams, customized products, platinum labware, etc.

Based in Indonesia, Antam Logam Mulia is proving to be leading industry based company in asia pacific.

A BUMN subsidiary engaged in the mining sector with vertical integration, starting from exploration, mining, refining, manufacturing and trading of precious metals.

Antam Logam Mulia has developed into the only refinery in Indonesia that is included in the LBMA (London Bullion Market Association) good delivery list with gold bullion products as the top brand in Indonesia which guarantees authenticity and purity of 999.9%. Other products include dinars, dirhams, customized products, platinum labware, etc.

Based in Indonesia, Antam Logam Mulia is proving to be leading industry based company in asia pacific.

The Challenge

The Challenge

For Antam, the way customers buy and sell precious metals is still considered too long and tiring. In the future, Antam Logam Mulia also has plans to launch new products and features to serve customer needs and make it easier for them to carry out transactions. After recognizing this, Antam Logam Mulia is aware of the need to meet customer behavior by building a more relevant and efficient digital transaction system.

Our challenge was to build more scalable and efficient digital transaction system through solid UX and UI development, and also we are able to create a visual identity for products and features with Antam Logam Mulia's unique value proposition.

For Antam, the way customers buy and sell precious metals is still considered too long and tiring. In the future, Antam Logam Mulia also has plans to launch new products and features to serve customer needs and make it easier for them to carry out transactions. After recognizing this, Antam Logam Mulia is aware of the need to meet customer behavior by building a more relevant and efficient digital transaction system.

Our challenge was to build more scalable and efficient digital transaction system through solid UX and UI development, and also we are able to create a visual identity for products and features with Antam Logam Mulia's unique value proposition.

We consolidated Antam Logam Mulia value proposition in a brand guidelines that included design principles, visual identity, photography, illustration, and icon guidelines a comprehensive toolkit to achieve the goals.

We consolidated Antam Logam Mulia value proposition in a brand guidelines that included design principles, visual identity, photography, illustration, and icon guidelines a comprehensive toolkit to achieve the goals.

Typography

Typography

Antam Logam Mulia uses the "Myriad Pro" typeface because it is the most frequently used typeface and has good font presentation on various platforms. Myriad Pro has various font weight options so we can choose the best one and adapt it to our needs.

Antam Logam Mulia uses the "Myriad Pro" typeface because it is the most frequently used typeface and has good font presentation on various platforms. Myriad Pro has various font weight options so we can choose the best one and adapt it to our needs.

Background

Background

Grid & Radius

Grid & Radius

Grid allows users to quickly understand the relationships between various elements. Consistent spacing also helps create balance and harmony in the design.

Grid allows users to quickly understand the relationships between various elements. Consistent spacing also helps create balance and harmony in the design.

Iconography

Iconography

We designed illustration and icon - the core of Antam logam mulia products and feature that can easily communicate to their customer easily. The illustration and icon are representing company character and persona.

We designed illustration and icon - the core of Antam logam mulia products and feature that can easily communicate to their customer easily. The illustration and icon are representing company character and persona.

Banner

Banner

UI/UX Audit

UI/UX Audit

We measured and analyzed extensive information about the industry and how people were using the current website during UI/UX audit process. This included retention, charting typical user flows, reviewing the most engaging areas of the site, and examining the stages of process where client acquisition most often failed.

We measured and analyzed extensive information about the industry and how people were using the current website during UI/UX audit process. This included retention, charting typical user flows, reviewing the most engaging areas of the site, and examining the stages of process where client acquisition most often failed.

The insight helped us to suggested a revised navigation structure and general improvements on primary touchpoints like homepage, business types, and buying products. This step helped educate our decision-making while creating new and improved information architecture and wireframe.

The insight helped us to suggested a revised navigation structure and general improvements on primary touchpoints like homepage, business types, and buying products. This step helped educate our decision-making while creating new and improved information architecture and wireframe.

Lo-Fi Screens

Lo-Fi Screens

LoFis allow us to work through page goals, content, storytelling and the customer's journey befor UI design begins.

LoFis allow us to work through page goals, content, storytelling and the customer's journey befor UI design begins.

Website & App Development

Website & App Development

A new design language echoes Antam Logam Mulia vision of Progress and Trust to power the precious metals industry for the better. We strive to use human-centric, natural, and realistic images of buy, sell, and save precious metals.

A new design language echoes Antam Logam Mulia vision of Progress and Trust to power the precious metals industry for the better. We strive to use human-centric, natural, and realistic images of buy, sell, and save precious metals.

Contacts

Work with us

Ready to elevate your digital presence with exceptional UI/UX design? Contact us today to start the journey towards creating engaging and user-friendly digital experiences

You can contact us at:

hi@thethinker.design

Based in

★ Jakarta, Indonesia

Contacts

Work with us

Ready to elevate your digital presence with exceptional UI/UX design? Contact us today to start the journey towards creating engaging and user-friendly digital experiences

You can contact us at:

hi@thethinker.design

Based in

★ Jakarta, Indonesia

Contacts

Work with us

Ready to elevate your digital presence with exceptional UI/UX design? Contact us today to start the journey towards creating engaging and user-friendly digital experiences

You can contact us at:

hi@thethinker.design

Based in

★ Jakarta, Indonesia

© 2019 / 2024 Thinker – Design Team

© 2019 / 2024 Thinker – Design Team

© 2019 / 2024 Thinker – Design Team